The client contacted us with a request to develop a website and launch PPC advertising campaign. Prior to that, sales were made only in the offline store. With the help of an advertising campaign it was necessary to increase the number of visitors to the store, which housed the entire range of products, as well as to increase sales.
Develop a landing page that gives conversions
Expand the sales radius to surrounding areas
What was done
The niche is highly competitive. Before launching advertising campaigns, we studied in detail the client's business, as well as the needs of the target audience. The goals of the advertising campaign have been defined.
An adaptive landing with a feedback form has been created.
A Google Ads account has been created, semantics have been collected, a search campaign has been set up, creative advertisements have been created in several variants, which has prompted you to visit the store and view the entire range of products.
Analytics set up: Google Analytics account created, goals, events, audience gathering set up, Google Ads account linked to Analytics, conversion import set up.
During the advertising campaign, a / b tests were conducted, new keywords, lists of negative keywords were added, and bids were optimized.