On the stage 1 we tested 2 audiences with different sets of interests
What was done
We analyzed how each audience worked, made a separate analysis by age and gender. It was found that the best results are brought by the audience with a set of interests that are related to construction. Most applications were left by men of age
So, we optimized the working audience and turned off the other one
In stage 2, we decided to add photos that show the process of laying tiles
We discovered that the price for the result was lower, precisely from the new photos we added
