Has been created a Google Ads account, semantics has been collected, and several search campaigns have been set up separately for each product group using the SKAg (Single Keyword AdGroup) strategy, which has allowed us to simplify the analytics process and manage our advertising budget more flexibly. We developed creative ads in several versions and ads extensions (location, phone numbers, additional links, clarifications (advantages), structured descriptions (product description); configured analytics and goals to track the effectiveness of advertising campaigns and actions of potential buyers, connected Google Ads and Analytics account, ad groups cross-reduction (adding additional negative keywords to keyword phrases that exclude impressions between these keyword phrases) to increase ad accuracy. In parallel, we launched a DSA search campaign, the essence of which is DSA allows you to increase conversions and reach users who aren't already covered by regular search advertising.